Anyonecan havean idea.
BAXARlabs builds them. We put up the infrastructure once — brand, site, systems, automation — then run every venture through it. Each company starts further along than the last one did.
Most businesses don't fail on the idea. They fail on everything around it.
You're good at one thing — that's usually why you started. A business needs five. Paying to find out which ones you're missing is how good ideas run out of runway.
You're strong in one lane
Sales, or the product, or the craft — whatever made you start. The other lanes are the problem: marketing, the website, the books, the systems. That's where most businesses quietly stall.
Buying each one in is expensive
Agencies, freelancers and software all want paying before you know whether the idea works. The cash runs out before the answer arrives — and the idea gets blamed for it.
We've already built the rails
Brand, website, systems, automation — and people who have actually run the other functions. You plug into what exists instead of paying to discover it.
Trade expertise, keep your cash
You bring the idea and the thing you're genuinely good at. We cover the gaps from the shared stack, and you exchange what you know with the other ventures instead of paying for it in cash. The point is to get to an answer before the money runs out.
Or we back it for a stake
If the idea is right, we put in the resources and the money for a share of the company. Then we're not a supplier being managed — our interest is the same as yours, and we only win when it works.
Share the resources. Help people with ideas but no way in bring them to life.
What we've built so far.
Web, travel, waste, merchandise, sport. Some are trading, some are still on the runway — we'd rather show you both than pretend otherwise.
Every idea starts as a drawing. Fixed-price websites for businesses with no site, one gone stale, or one they built themselves and abandoned at 80%.
vellumweb.comA concierge for flights, hotels, transfers and hospitality — run as a broker, not an agency. Invitation only.
aileronvip.comSend us your waste invoice and we'll tell you what it should cost. Free benchmark, free compliance read, no obligation.
bintheredonethat.ukPrint loud. Hang loose. Personalised socks and merch with a free AI preview before you buy, plus bulk and branded orders.
shakamerch.comNot another golf app — the one specialist tool your bag is missing. Reads green slope and speed from your phone. Offline, no account.
Coming to TestFlightOne assembly line every venture site is built and deployed on.
Self-hosted sending and lists, used across the portfolio.
Content, research and back-office work that runs without us.
Brand, type and components that carry from one company to the next.
I took the long way round.
Born in Poland. Moved to America at eleven and started again in a language I didn't speak. Moved to London at nineteen and started again with nothing. Starting over stopped being the setback — it became the advantage.
A rowing programme recruited me at eighteen — a long shot, undersized, picked anyway. One semester in I was injured and it was over. I went home and parked cars I wasn't licensed to drive. Then London, on my own, no job and no plan: I washed dishes and sublet the rooms to make rent.
My career started with a lie. A friend doing a master's had a graduate placement at an online casino; I had no degree and no business in the room, and I talked my way in anyway. That became a sales job. The sales job became Groupon. Groupon became sales coaching, and coaching became running a team of my own.
Somewhere in there it clicked: there are no rules for how you make it — only guidelines, and the rest is up to you. So I stopped waiting to be qualified. Client relations next, then marketing, then whatever the business needed. Nobody taught me any of it in a classroom. I learned each function on the job, usually about a week before I needed it.
Then I left the salary to work a food truck unpaid for a year, cooking cheesesteaks — the food I grew up on in the States. That truck became Passyunk Avenue: I launched the first three venues as GM, ran the group as COO through the pandemic, rebuilt it as CMO after, and now sit as Chief Commerce Officer.
Alongside it I started a waste brokerage, and took a sock brand to £100k in three months before watching it fall to zero. I'm rebuilding that one now — with ADHD I only found out I had a couple of years ago.
If you're in a job and want to start something, or you've started something and it's stalling, I've stood in both of those places more than once. Usually at the same time.
What I know is one thing. Who I know is another.
Fifteen years of operating, three C-suite seats and five companies of my own — available in whatever size you actually need. Start free and go deeper only if it's worth it to you.
The community
Free to joinEverything I use, in the open. Templates, systems, teardowns and the honest version of how these businesses actually get built.
- Resources and templates
- Ask anything in the feed
- No pitch, no gatekeeping
The monthly call
SubscriptionOne live round table a month. Bring a real problem and leave with a decision. Guests from my network drop in with what they know.
- Live monthly round table
- Guest operators and founders
- Recordings if you can't make it
One to one
Per sessionJust you and your thing. Pricing, positioning, hiring, the stalled launch, the conversation you're avoiding. We talk until it's actually resolved.
- No timer, no cut-off mid-thought
- Written actions afterwards
- Book as often as you need
Mentoring & network
By applicationOngoing, and the part that's hardest to buy anywhere else: warm introductions to the people I've spent fifteen years meeting.
- Ongoing mentoring
- Warm intros to my network
- Limited places, on purpose
This starts small, and I'm building it in the open. I have ADHD. I'm brilliant at starting things and historically poor at the boring last stretch, so this is deliberately designed to survive that — one call a month, questions answered in batches, nothing that depends on me being switched on every single day. If it's five people in the room at the start, that's five people getting my full attention. You'll see it grow in real time, mistakes included.
Got an idea and nowhere to start?
That's the whole reason this exists. Tell me what you're trying to build — one paragraph is plenty.